The Sazerac: World’s First Branded Cocktail

Guest Author Jade Helm, CSW, DWS takes us on a trip to New Orleans to try the what might just be the world’s first branded cocktail…

World’s first branded cocktail…it’s quite a claim to fame! But that’s what they say about the Sazerac…

The creation of the Sazerac dates back to 1838 and is credited to Antoine Amedie Peychaud who owned an apothecary in New Orleans.  Peychaud liked to treat his friends to a mixture of Cognac and his special blend of bitters.  He served it in a little egg cup called a “coquetier” (pronounced “ko-k-tay”), and some say this lead to the word “cocktail.” This would indeed make the Sazerac the world’s first cocktail, and the cocktail a truly American invention.

The Sazerac has evolved over time, due in part to necessity.  When the phylloxera epidemic decimated the vineyards of Europe, Cognac was in short supply, so in 1873 American Rye Whiskey became the base spirit of the Sazerac. In the same year, absinthe was added to the recipe. This addition soon revealed its own set of limitations, as we all know how Absinthe’s reputation for causing hallucinations and mental illness caused it to be banned for a time.  However, that was not about to stop the party in New Orleans, and a rinse of Herbsaint replaced the Absinthe in the Sazerac.

With all this folklore at stake, I decided to make a trek to New Orleans to try the Sazerac for myself – in the interest of history, of course! The Sazerac Bar seemed like the right place to start.  The Sazerac Bar is housed inside The Roosevelt Hotel New Orleans, just off Canal Street. Richly appointed with sparkling chandeliers and decadent golden hues this is the type of hotel that makes you at least want to visit the restroom just to have an excuse to look around.  Luckily the Sazerac Bar is just as inviting.  Honey colored walnut and dim lighting remind us of a time when men were men and…well, back to the drink.

While the modern “official” recipe uses Sazerac Rye Whiskey, The Sazerac Bar offers both a whiskey and Cognac version.  I tried them both side by side and am happy to report that I loved both renditions.  The Cognac version was smoother, fruitier, and seemed sweeter. The Peychaud’s Bitters gave the drink added flavors of orange, cardamom seed, and star anise. The rinse of Herbsaint added a hint of anise that seems to linger on the finish.  The version made with Rye Whiskey had a smoky rye flavor and more “bite.” Somehow the whiskey, bitters, and Herbsaint combined to give the drink the aroma of candied citrus peel and floral, honey-like flavors.   What’s not to love?

If you would like to try to make a Sazerac at home, click here for a copy of The official Sazerac Recipe, courtesy of The Sazerac Bar at the Roosevelt Hotel.  Cheers!

Guest Author Jade Helm, CSW, DWS is a wine writer, educator, and consultant, as well as the primary author of the Tasting Pour Blog.  She enjoys helping people explore wines whether they are simply tasty and affordable for everyday enjoyment, or worthy of cellaring.  For those who want to understand wine in greater depth, Jade offers information about tasting terms, regions, wine making methods, and just about anything wine! You can find Jade on Facebook, Linkedin, or the Tasting Pour Blog.