Lisa Kozloff, CSS, is a newly elected member of the Board of Directors of the Society of Wine Educators (SWE) and has also been elected to the position of Secretary. Her introduction to SWE came while a candidate for the Hospitality/Beverage Specialist Certificate (HBSC) which she earned in 2012. She’s seen the benefit of wine and spirits education in building a career and opportunities in the industry.
Lisa began her career in hospitality in college, working as a server and then bartender. She earned a degree in journalism from UNC Chapel Hill, but she chose to continue working in restaurants. “Years later and I have still never worked with my degree which makes my mother very unhappy. She brings it up every Thanksgiving,” she told us.
Lisa currently serves as the Director of Beverage for Firebirds Wood Fired Grill, a national chain of 51 upscale casual restaurants. She has been with Firebirds since they opened their first restaurant in 2000; she began her career with the company as the Bar Manager and later moved up to become the General Manager at their second location. In a typical day, Lisa maintains working relationships with beverage and alcohol vendors, oversees on the beverage menus for the chain, helps design and test new menu items, and sample new products such as wine, spirits, beer, and other beverages.
When asked what she loved most about working in the hospitality industry, she told us, “It’s never the ‘same old thing.’ You are constantly meeting new people. Interacting with folks all over the country. When you’re in the restaurants there is always such a hum of energy working the floor. We are hosting a party every day!” We also asked what advice she would give to someone starting out with a career in wine and spirits. “Be more empathetic, especially when people are in a tough situation. Years ago, managers and chefs could be very inflexible with their staff. The job is much more fulfilling when you treat people the way you would want to be treated.”
When she isn’t working, Lisa enjoys cooking and traveling with her husband and her 14-year-old daughter, Rory. Her hobbies include spending time with her six-year old boxer Coco and collecting tiki mugs.
Welcome to the board, Lisa!
Post authored by Ben Coffelt, CSS, CSW