Meet the New SWE Board: Hugh Lander, CSS!

Hugh Lander, CSS

Hugh Lander, CSS

Last August, SWE welcomed in a new president as well as a new Board of Directors. Over the next few weeks, we will be posting a series of articles to introduce our new leaders. Today, we would like to introduce a new member of SWE’s Board of Directors, Hugh Lander, CSS!

Hugh Lander’s first foray into wine and spirits education began in 1986 when he was asked to recommend a wine to serve with Thanksgiving Dinner. His suggestion—Blue Nun—was a resounding success and since that day, he has racked up over three decades of experience in the wine and spirits industry.

While Hugh has worked in the retail, distributor, and supplier sides of the industry, his focus for the last 20 years has centered on learning & development. His work history includes such companies as the former Charmer-Sunbelt companies, Diageo and MillerCoors.

Since 2011, Hugh has served as Rémy-Cointreau America’s Director of Commercial Training, covering North America, Latin America & the Caribbean, as well as South America. Hugh—a recognized expert in change management, sales capability training and leadership development—has global training experience and world-class presentation and facilitation skills. We are lucky to have him on board!

When asked about his goals as a new board member for the Society of Wine Educators, High replies, “I’d like to leverage my decades in the spirits industry to increase the number of people sitting for the CSS or CSE certifications and partner with distributors who want to offer SWE certifications to their associates.”

Hugh has been a frequent (and very well-received) speaker at a number of SWE’s in-person conferences, virtual conferences, and webinars. He is also a veteran of the United States Air Force where–small world–he served with former member of the SWE Board, Valerie Caruso. He currently lives in Orange County, California with his wife and two children, where he is active in community projects and career coaching.

Welcome to the Board, Hugh Lander, CSS!

Meet the New SWE Board: Jarred Craven, CSS

Jarred Craven, CSS

Jarred Craven, CSS

Last August, SWE welcomed in a new president as well as a new Board of Directors. Over the next few weeks, we’ll be posting a series of articles to introduce our new leaders. Today, we would like to introduce a new member of SWE’s Board of Directors, Jarred Craven, CSS!

Jarred Craven’s expertise in spirits spans over two decades, beginning with his time at the University of Florida. While he eventually graduated with a degree in anthropology, his work as a bartender while in school fueled his lifelong passion and ambition in the spirits industry.

After graduation, he honed his beverage skills at hospitality-driven venues and craft cocktail bars. He has continuously pursued his beverage education through earning numerous certifications, excelling at cocktail competitions, attending industry conferences, and solidifying his place in the United States Bartenders Guild. Within the USBG, he has acted as Chapter President, Board Member, and Education Committee Chair—where he organized a diverse array of events, including Texas Tiki Week.

In 2016, Jarred became involved with the Society of Wine Educators when, through a cocktail competition, he won a scholarship to pursue the CSS certification, earning a rare perfect score when he sat the exam in 2018. Living in Austin, Texas at the time, he crossed paths with Jane Nickles (SWE’s Director of Education) and Shields Hood (SWE’s General Manager), leading to collaboration (and some raucous wine classes) between SWE and the local chapter of the United States Bartenders Guild.

When asked about his focus as a new board member for the Society of Wine Educators, Jarred replies, “As part of the board I would love to bring more representation for spirits into SWE. The educational content is already there. I want to work at getting the larger community to recognize that and seek out the certifications that can help them advance in their careers. In particular, I would love to be able to offer scholarship opportunities through partnerships with brands and trade-related charities to serve a wider audience and to diversify the membership of SWE.”

You can find out more about Jarred at his website, Craven Cocktails.

Welcome to the Board, Jarred Craven, CSS!

The INAO has Spoken: the 2022 Saint-Émilion Grand Cru Classé

.

.

Wine classification systems are a big deal in Bordeaux. Even beginning wine students are familiar with the area’s famous Classification of 1855, and advanced students can tell tales of the Crus Classés of Graves (1953), the Cru Artisan (2002), and the Cru Bourgeois (2020).

And then there is the Saint-Émilion Grand Cru Classé, established in 1954 and positioned to be more modern and democratic, subject to reclassification every ten years. The ranking has, however, been met with a great deal of controversy in recent years, beginning with rumblings that the system has become overly complex and politicized. This was followed by a dizzying plethora of court cases and legal challenges that nearly annulled the classifications of 2006 and 2012, and by the time the 2020s rolled around, many people were wondering how the system would even survive.

The past few years have brought about even more controversy as three of the region’s top-rated Châteaux—Château Angélus, Château Ausone, and Château Cheval-Blanc—opted out of the system and declined to submit applications for the 2022 rankings.

As such, there has been much debate about the future of the Saint-Émilion Grand Cru Classé. However, now we know: just this morning (September 8, 2022), France’s Institut National de l’Origine et de la Qualité (INAO) has spoken, and the new classification has been released. Two properties—Château Figeac and Château Pavie—earned the coveted top ranking and are now recognized as Saint-Émilion Grand Cru Classé A. Note: Château Pavie thus retained its “A” level designation from the previous classifications, and Château Figeac was promoted from the “B” classification it had previously earned.

An additional twelve properties earned the designation of Saint-Émilion Grand Cru Classé B, while another 71 are hereby recognized as Saint-Émilion Grand Cru Classé. Click here for a complete listing of the new rankings, as well as further information from the INAO.

Post authored by Jane A. Nickles…your blog administrator: jnickles@societyofwineeducators.org

Guest Post: Walla Walla Wine Country—the Soils with a Story

A Red Barn in the wheat field of the Palouse, Washington State,Today we have a guest post from Darla Hoffmann, CS, CSW. Darla tells us about her recent trip to the Walla Walla Wine Country with a special focus on the vineyard soils.

While visiting Walla Walla, it’s hard not to glorify the impact of the Missoula Floods. The massive amounts of water that plowed through this part of the earth 12,000 to 18,000 years ago created the rugged mountain formations and current landscapes. It left behind an array of soils from loess, silt, sand, and volcanic in some parts to marine sedimentary and granite in others. This catastrophic event brought such fortune to the present-day terrain and is largely responsible for the beauty and agriculture that now exists.

Walla Walla is approximately a four-hour drive from Boise, Idaho. The drive curves along parts of the Snake River and leads to a dramatic sighting of wheat farms that blanket both sides of the road. An important piece of the economy, I appreciated the views of unharvested wheat for miles. However, we ultimately saw the combine harvesters hard at work and, imagined the auspicious state of affairs for bread, baked goods, and beer.

Photo credit: Darla Hoffman

Photo credit: Darla Hoffman

The Walla Walla region has become one of the Northwest’s most important wine-producing regions. The Walla Walla Valley is a sub-AVA within the Columbia Valley. Two-thirds of the AVA is in Washington and one-third is in Oregon.  The Milton-Freewater Rocks District is a sub-ava within the Walla Walla Valley that resides completely in Oregon. As of 2018, about 56.7% of the vines were grown in Washington and 43.3% in Oregon, with 25.8% of Oregon plantings in The Rocks District. Even though a large amount of fruit comes from the Oregon side, most of the wineries are in Washington with only a handful in Oregon.

The sunny region enjoys cool evening temperatures, with minimal rainfall due to its location east of the Cascade Mountains. These diurnal shifts are responsible for the high acid and alcohol levels developed in the grapes. The climate crisis has been challenging for the region as every year is hotter than the last. Walla Walla’s hot summers and cold winters deem thicker-skinned, hearty grapes like Cabernet Sauvignon and Syrah preferred plantings. Bordeaux varieties like Merlot, Cabernet Franc, and Malbec also thrive in these parts. Although it’s mostly red wine country, Chardonnay and Riesling are some of the whites that have made a name for themselves.

SAMSUNG CSCAs the wine belt indicates, the appropriate latitude for grape growing is anywhere between 30° and 50°. Walla Walla sits at 46°; if you draw a line across the globe, you’d notice 46° is midway between Burgundy and Bordeaux in France. Although Bordeaux has long warm sunny days, it is unlike Walla Walla in that it is influenced by a maritime climate. Nonetheless, what makes these regions similar is that they both owe their soils to the freezing and melting of glaciers of years ago. The deposit of these rocks and gravel provides excellent drainage and helps absorb and radiate heat both at the grapes and into the soils beneath.

Moreover, the Rhone Valley of France, sitting at about 44° latitude on the map just south of Burgundy, has an abundance of rocky soils – like what you will find in the Walla Walla Valley. Syrah, native to the Rhone Valley, adapts well to these rocky soils. The Milton-Freewater Rocks District AVA in Oregon’s Walla Walla Valley is named and known by these infamous rocks. Furthermore, some distinct aromas and flavors come from The Rocks District. Although the climate is mostly consistent all over Walla Walla, wine from this region delivers funkier, smoky, almost gamey notes. These characteristics are commonly found in Syrah from the Rhone Valley as well. Some say this is a by-product of the precious, rocky soils.

Photo Credit: Darla Hoffman

Photo Credit: Darla Hoffman

There are approximately 120 wineries in the Walla Walla region, considered the unofficial capital of Washington Wine Country. Although not as widely sourced for retail nationwide as wine from California, or even the Willamette Valley, Oregon, they are gaining more visibility each year. The Walla Walla Valley is the three-time defending champion (2020-2022) and five-time finalist (2018-2022) in USA Today’s annual 10 best reader’s choice awards for America’s Best Wine Region. A few of my winery recommendations include Va Piano, Canvasback, Caprio Cellars, and Balboa Winery in Washington—along with Ducleaux Cellars, Rôtie Cellars, and Watermill Winery in Oregon.

About the author: Darla Hoffmann is a wine and travel journalist, Certified Sommelier, Certified Specialist of Wine, and owner of About Wine, a wine education and marketing company. Darla is a freelance writer and has her own blog on wine and travel throughout the world. She was the lead writer for AZ UNCORKED/the Arizona Wine Festival and The Arizona Wine Guide. Darla is a current member of the International Food, Wine & Travel Writers Association (IFWTWA), The Society of Wine Educators, and The Wine Century Club. She conducts wine classes and tastings at various venues all over the country and provides sales and marketing support to the wine industry in the form of tasting videos, articles & blogs, events, and staff education, account development, and client relationships. You can contact Darla via her website.