Welcome to the World, Los Olivos District AVA!

One of the windmills of Solvang, California

One of the windmills of Solvang, California

Today, the TTB established the approximately 22,820-acre Los Olivos District viticultural area in Santa Barbara County, California. The new AVA, which becomes “official” on February 22, 2016, is wholly located within the Santa Ynez Valley AVA, and is positioned in the area between the Ballard Canyon AVA (to the west) and the Happy Canyon of Santa Barbara AVA (to the east). The towns of Solvang, Los Olivos, Ballard, and Santa Ynez are within the boundaries of the new AVA.

There are currently 47 commercial vineyards and a total of 1,120 acres of vines within the new AVA.  The area is mostly planted to Bordeaux and Rhône varieties, as well as Pinot Noir and Chardonnay. There are 12 bonded wineries in the area, including  the Brander Vineyard,  Beckmen Vineyards, and Roblar Winery.

Fred Brander of Brander Vineyards spearheaded the effort to get the AVA approved, submitting a revised, 26-page petition in March of 2013. According to the petition, the “distinguishing features” of Los Olivos as compared to the surrounding areas include its topography, soils, and climate:

  • Topography: The Los Olivos AVA is mostly flat terrain, with a gentle sloping southward towards the Santa Ynez River. The surrounding area has higher elevations and steeper hills.
  • Climate: The flatter topography of Los Olivos allows the area to have higher amounts of sunshine (due to less fog) and rain (due to the lack of the rain shadow effect that the surrounding areas experience). The region, being 30 miles inland from the ocean, is quite warm duriless influenced by the morning fogs and cooling influence of the coast, allowing Los Olivos to become warm during the day and cool at night.
  • Firestone Vineyards in the new Los Olivos District AVA

    Vineyards in the new Los Olivos District AVA

    Soils: The majority of the soils in the Los Olivos AVA are well-drained alluvial soils, mostly fine sandy loam and clay. The soils of the surrounding areas are less fertile, drain faster, and are of a different soil class.

The petition contains a good deal of information in the “name evidence” section, including a connection with the historic Rancho Los Olivos. Additional name evidence cited includes the historic Hotel Los Olivos (now known as Mattei’s Tavern) , the Los Olivos Grand Hotel (Fess Parker’s Wine Country Inn), the Los Olivos Café and, of course, the connection with the 2004 Academy Award winning movie Sideways.

Click here to access the new AVA’s Docket on the TTB Website.

Post authored by Jane A. Nickles, CWE, CSE, MBA…your blog administrator

Welcome to the World, Eagle Foothills AVA!

Approximate location of the Eagle Foothills AVA

Approximate location of the Eagle Foothills AVA

Welcome to the world, Eagle Foothills AVA!

The Eagle Foothills AVA, which was announced via a notice by the TTB on November 25, 2015, is officially the first AVA to be located entirely within the State of Idaho, effective today—December 28th, 2015.

While serious students of wine will note that Idaho already has an AVA within its boundaries—the large  Snake River Valley AVA—a portion of that AVA is shared with the state of Oregon. The Eagle Foothills AVA is the first AVA Idaho can claim solely for itself.

The new AVA, located entirely within the Snake River Valley AVA, is spread across approximately 50,000 acres of land. Tucked up against the eastern edge of the Snake River Valley AVA, the southern border is located approximately 25 miles north/northwest of Boise, Idaho’s capital city. The new AVA encompasses the area between the towns of Eagle (to the south) and Emmett (to the north) in Gem and Ada counties.

A main feature of the Eagle Foohthills AVA is its proximity to Prospect Peak, a mountain in the Snake River Range that reaches over 4,800 feet in elevation. The hills that form the best vineyard areas in the AVA are south-facing slopes that enjoy afternoon sunshine coupled with evening shade.

The Snake River hear the Idaho/Oregon border

The Snake River near the Idaho/Oregon border

The climate is cool overall, thanks in part to the elevation, along with the down-sloping winds coming off the mountains and foothills. These combine to make the climate in the Eagle Peak AVA significantly cooler than the surrounding area. The degree days at 3 Horse Ranch Vineyard (currently the only winery operating in the new AVA) average  2,418—making this a Region I area according to the Winkler Scale.

There are currently just over 70 acres planted to vine, with a total of 16 vineyards in the area. There are plans for more than 450 additional planted acres in the near future. Grapes planted in the area include Merlot, Cabernet Franc, Malbec, Petit Verdot, Syrah, Grenache, Mourvèdre, Pinot Gris, Chardonnay, Viognier, Roussanne, and Sauvignon Blanc.

The establishment of the Eagle Foothills AVA is a credit to Martha Cunningham, co-owner (along with her husband, Gary) of 3 Horse Ranch Vineyard. The Cunninghams bought their ranch and began planting grapes nearly two decades ago. A few years ago, Martha happened to read a suitability analysis written by Dr. Greg Jones of Southern Oregon University for the Idaho Wine Commission. She realized the area in the Eagle Foothills had a unique terroir, and with the help of Dr. Jones and Dr. Clyde Northup (of Boise State University) filed the original AVA Petition in February of 2013.

The Eagle Foothills AVA is the fourth new AVA to be established in 2015. Do you know the other three?

Post authored by Jane A. Nickles, CWE, CSE – your blog administrator

References:

Connecting the Bubbles: The Méthode Marlborough

image via: http://www.methodemarlborough.com/

image via: http://www.methodemarlborough.com/

The most successful people in the wine industry, whether they are conference speakers, teachers, or salespeople, are skilled at drawing connections and parallels within the world of wine.  Tying regions, styles, history, and current events together is thought provoking and shows a deeper understanding of the world around us.

On the surface, this post is about the newish Méthode Marlborough; however, the subject also brings into play the greater world of sparkling wine world, as well as the on-going debate of New World vs Old World.

The Méthode Marlborough is a society, created in September 2013, in order to promote the high-quality Traditional Method sparkling wines produced in Marlborough. The requirements for a Mèthod Marlborough sparkling wine include:

  • Produced using 100% Marlborough grapes
  • Made in Marlborough and exclusively produced using the Traditional Method of sparkling wine production
  • Made using the traditional Champagne varieties of Chardonnay, Pinot Noir, and Pinot Meunier
  • Aged in the bottle, on the lees, for a minimum of 18 months

There are currently 10 producers that are making this style of wine and have joined the club:

  • Allan Scott
  • Cloudy Bay Vineyards
  • Hunter’s Wines
  • Johanneshof Cellars
  • Lion
  • Nautilus Estate
  • No. 1 Family Estate
  • Spy Valley Winery
  • Summerhouse Wine Company
  • Tohu Wines
photo via: http://www.no1familyestate.co.nz/

photo via: http://www.no1familyestate.co.nz/

These wines are just now beginning to show up on store shelves. The first-ever Méthode Marlborough sparkler to be released was No. 1 Family Estate’s Assemblé, which was sabered in celebration on August 14th 2015.

It is perhaps fitting that No. 1 Family Estate, owned by Daniel Le Brun, was the first winery to release. Le Brun is, after all, part of a Champenois family, and has produced this style of Traditional Method sparkling wine from the three Champagne grapes in Marlborough since the winery was established in 1999.

This is impressive coming from a region that specializes in – and stakes its reputation on – Sauvignon Blanc. In fact, 77% of all the vineyards in Marlborough grow Sauvignon Blanc, and some of it is used to create delightful (if, admittedly, simple) Charmat method sparkling wines.

As lovely as these Charmat method sparkling wines are, it is just this type of wine from which the Méthode Marlborough producers are trying to distance themselves. South Africa was the first new world region to recognize the need to differentiate their quality sparkling wines, and, in 1992, created the Cap Classique Producers Association. However, Cap Classique rules are a bit less stringent that those of the Méthode Marlborough is attempting to do: Cap Classique can come from anywhere in the large, diverse Western Cape Geographical Unit, the lees-aging requirement is only 12 months, and they allow the use of Sauvignon Blanc and Chenin Blanc in addition to Chardonnay and Pinot Noir.

image via: http://www.kimcrawfordwines.com/us

image via: http://www.kimcrawfordwines.com/us

Perhaps – and this is where the “Old World/New World” aspect of this discussion begins – a set of Old World-style quality controls is ever more important in a category of wine where the production methods can be elusive, the grapes in the blend are a mystery, and vintages are rarely discussed or disclosed. Time spent on the lees, which is a major component of a finished sparkling wine’s flavor, is also not discussed. Essentially, we’re missing the what, where, when, and why of the wine. (Thankfully, the who is published on the label.)

Controls such as these are built into the production standards of the DOCs and the AOCs of the Old World, so the customer at least has a good idea of what they are getting in the bottle, and adherence to their standards is mandatory if the producer wants to use their “stamp of approval” on the label. However, in the case of New World producers bonding together for a marketing and consumer-driven end, admission to the club is voluntary.  As such, there will always be “rebels” who refuse to join – perhaps because they believe their brand is stronger that of the association – such as Kim Crawford’s “Fizz,” produced using the Traditional Method from Chardonnay and Pinot Noir.

The topic brings up many questions. Will these New World quality alliances that imitate Old World appellations will stand the test of time.  How much do we rely on the Canadian VQA or the San Rafael DOC in Mendoza over individual brands? Will more regions around the world band together to “guarantee” quality in the nebulous world of sparkling wine?  (I’m keeping my eye on England, Brazil, and Tasmania.)

We wait with curious minds and palates as the ten producers of Méthode Marlborough captivate our attention – and we promise to bring the bubbles, no matter what.

For more information:

MarkPost authored by Mark Rashap, CWE. Mark has, over the past ten years, been in the wine world in a number of capacities including studying wine management in Buenos Aires, being an assistant winemaker at Nota Bene Cellars in Washington State, founding his own wine brokerage, and working for Texas-based retail giant Spec’s as an educator for the staff and public.

In August of 2015, Mark joined the team of the Society of Wine Educators as Marketing Coordinator to foster wine education across the country.

 

 

 

 

 

 

A New PGI – Ratafia de Champagne!

http://www.champagne-courtillier.com

photo via: http://www.champagne-courtillier.com

Quick! If you are a CSW, tell me – what is Pineau des Charentes? If you are a CSS, answer me this: What is Pommeau de Normandie?

The answer to both questions is: a sweet, fortified, wine-based beverage, typically referred to in the European Union as a Vin de Liqueur.*

Now, here’s my next question: What is Ratafia de Champagne?

Answer: A Vin de Liqueur, produced in the Champagne region that – after an 800-year history of production – just received its first-even PGI status as of August 27, 2015. Bottles of Ratafia de Champagne, alternatively known as Ratafia Champenois, will be eligible for PGI status as of the 2016 release.

The new PGI is actually part of a larger project, begun back in June of 2014 when a group representing distillers, wine growers, and wine producers in the Champagne region created an organization known as the “Association of Producers of Spirits of the Champagne Geographical Indication” (Boissons Spiritueuses Champenoises). Among the goals of the group was to obtain PGI status for Marc de Champagne, Fine de Champagne, and Ratafia de Champagne. PGI status was obtained for Marc de Champagne in January 2015; the PGI for Fine de Champagne was approved in February 2015.

The regulations for Ratafia de Champagne PGI specify that the product is produced using the three main grapes of the Champagne region – Pinot Noir, Pinot Meunier, and Chardonnay. The juice that will be fortified and made into Ratafia is pressed after the juice to be used in the area’s famous sparkling wine is pressed – during the first part of the final – or rebèche – pressing.  The juice is then fortified with grape-based brandy of the region, which is also produced from the rebèche juice.  Production of Ratafia de Champagne will be limited to 15 million bottles – about 6% of the total output of the AOC – per year.

*More specifically, Pineau des Charentes is a Vin de Liqueur produced in the Cognac (Charentes) region of France, from must freshly pressed from the allowed grapes of the region. The must is fortified with Cognac, and the resulting beverage – at 16–22% alcohol by volume – is aged for at least 18 months, with a minimum of 12 in oak.  Being produced from unfermented must, Pineau des Charentes can also be classified as a mistelle.

*Pommeau, also technically a mistelle, is made in the Calvados region with unfermented apple juice, fortified with one-year-old Calvados. The resulting mixture, which has 16-18% alcohol by volume, is then aged in oak barrels for a minimum of 14 months.

Post authored by Jane A. Nickles – your blog administrator!

 

And the Grand Award Goes to…Cristina Mariani-May of Banfi Vintners!

Christina Mariani-May accepts SWE's Grand Award on behalf of Banfi Vintners

Cristina Mariani-May accepts SWE’s Grand Award on behalf of Banfi Vintners

As part of the Society of Wine Educator’s 39th Annual Conference held in New Orleans, the Society’s Annual Grand Award was presented to Cristina Mariani-May of Banfi Vintners. Ms. Mariani-May is the youngest daughter of John F. Mariani, Junior. Together with her cousin James Mariani, she currently serves as the co-CEO of Banfi Vinters, and represents the third generation of family leadership in the company founded by their grandfather, John Mariani, Sr.

Granted annually to a deserving wine industry leader for lifetime achievement, the prestigious “Grand Award” has in the past been presented to such wine luminaries as Robert Mondavi, Sandro Boscaini, Jancis Robinson, Warren Winiarski, Carol Meredith, and Mike Grgich, among others.

“The Society of Wine Educators is proud to present Cristina Mariani May, as the co-CEO of Banfi Vintners and its public representative, with the SWE Grand Award for 2015,” said Edward Korry, CHE, CSS, CWE, President, Board of Directors, Society of Wine Educators. “Banfi Vintners has been and is a model for wine education worldwide in terms of its commitment, outreach, and generosity.”

Banfi Vintners was founded in 1919 by John F. Mariani, Sr., who named the company after his Aunt Teodolina Banfi. Mariani’s sons John, Jr. and Harry expanded the company’s Italian import portfolio to Germany, Switzerland, and France starting in the mid-1950s, before introducing the immensely popular Riunite Lambrusco, which has topped the imported red wine category over the past four decades.

In 1978, the Mariani family founded Castello Banfi in Montalcino, Tuscany, Italy’s most honored estate and the inspiration for a renaissance in Tuscan winemaking, and in 1988, began working with the family leadership of Concha y Toro, catapulting that brand to its own leadership position and introducing Americans to Chilean wine.

.

.

Castello Banfi is internationally acclaimed for its clonal research to improve upon the region’s historical Brunello di Montalcino, and making premier quality wines that are low in sulfites and histamines. It was the first winery in the world to be awarded international recognition for exceptional environmental, ethical, and social responsibility (ISO 14001 and SA8000) as well as an international leader in customer satisfaction (ISO 9001:2000).

Encouraged by their success in business, the Mariani family established the Banfi Foundation and from its earnings contributes to leading national charities and higher education through scholarships, fellowships and grants-in-aid. To promote greater knowledge of the fine wines of Europe and the US, the Foundation has endowed the Banfi Chair of Wine Education at Cornell University and provided funding for a Chair of Economics at Colgate University themed to the American economy and the importance of the free enterprise system. In addition, each year the Foundation provides scholarships for students at select hospitality and business colleges to travel to Italy for seminars on that nation’s wine and food culture.

Barbera goes Solo in new Nizza DOCG

Nizza map via: http://www.viniastimonferrato.it/en/the-wines/barbera-dasti/general-notes.html

Nizza map via: http://www.viniastimonferrato.it/en/the-wines/barbera-dasti/general-notes.html

Today we have a guest post from Mark Rashap, CWE…

It’s time for Nizza Barbera to take its rightful place in center stage!

Effective as of the 2014 harvest, the consortium that oversees wine laws for Asti and the Monferrato Hills in Piedmont promoted Nizza Monferrato and 18 surrounding villages (comuni) from a mere subzone of the Barbera d’Asti DOCG to a DOCG of their own: the autonomous Nizza DOCG.  This promotion deserves particular attention from the wine community because it highlights the evolution of many European wine appellations, as well as Italy’s insistence to snub its nose at the EU’s DOP.

The most obvious marker of the Nizza DOCG is that all the grapes must be grown within a delineated geographic zone, which was already established, along with Tinella and Colli Astiani, as a subzone of Barbera d’Asti DOCG Superiore    The new DOCG gets a bit particular, however, as every vineyard destined for the Nizza DOCG must be registered with the Consortium and tout particular soils and exposures.  Vines must be entirely estate, planted on the slopes of hills facing south-east to south-west. The required density is at least 4,000 vines per hectare, and harvest must be done entirely by hand.   This limits the total vineyard acreage of the DOCG to 250 ha (620 acres) – roughly the total area of Chateau Margaux.

In the winery, there are additional controls in place to ensure quality and to differentiate the Nizza DOCG from the greater Barbera d’Asti DOCG.  Perhaps most importantly, Nizza must be 100% Barbera compared to the 90% for Barbera d’Asti.  Yields are capped at 3.1 tons per acre, and there is a minimum ageing of 18 months (6 in barrel) before the wine is released to market.  Finally, there is an organoleptic and laboratory analysis to make sure the finished wine has met the standards put forth by the Consortium. An interesting facet of this analysis that the minimum requirement of 26 g/L “dry extract.”

.

.

If you don’t place importance on minutiae, then the take-home is that Piedmont is dedicated to making some serious Barbera. Furthermore, it adds to the modern trend that “controlled” regions in Europe are tightening their quality standards, and promoting sub-regions to higher categories when – perhaps – their neighbors have suffered from over-production or unscrupulous producers.  Other examples of this trend include Chianti Classico’s addition of the Gran Selezione category of quality, and the breakup of the Coteaux de Languedoc into individual AOC’s (blog post to come).

In the case of Nizza, if the year or producer’s bounty is not up to par, then the wine can be de-classified to Barbera d’Asti DOCG, Monferrato Rosso DOC, Piemonte Barbera DOC, or Piemonte Rosso DOC, thus allowing the image of Nizza to stay intact.

We also must be amused by Italy’s complete rejection of the EU’s Denominazione di Origene Protetta terminology because there is no means of distinguishing between the DOC and DOCG tiers.  As we know, with the re-organization of the EU’s agricultural standards, it was left open for individual producer-countries the two systems of nomenclature. Italy was thus allowed to continue to apply for new DOCGs – as is apparent with Nizza – the newest, and the 74th.  Perhaps…Tinella and Colli Astiani will be next?

For more information:

Big Controversy over Little Rocks at the TTB

.

.

Today we have a guest blog from Brenda Audino, CWE, who brings us up-to-date on the latest controversy at the TTB!

This is a follow-up to the blog “Oregon, Washington, and the AVA Shuffle: It’s Complicated”.  As noted, the newly created appellation “The Rocks of Milton-Freewater” created some controversy. The controversy is not about the validity of the appellation itself – just about everyone agrees that “The Rocks” is a unique region. The controversy arises in who amongst the wineries will ultimately be able to use this new AVA on their wine labels.

Here is a refresher regarding the Rocks of Milton-Freewater AVA: it is a sub-AVA nested within the larger multi-state Walla Walla Valley AVA, which is also nested within the much larger multi-state Columbia Valley AVA.  The Rocks of Milton-Freewater AVA resides solely within the borders of Oregon, while the larger multi-state AVAs are predominately in Washington State while crossing over the border into Oregon.  The controversy with this new AVA is that since it is entirely within the borders of Oregon, wineries must also be in Oregon in order to use the AVA on a wine label.  Most wineries who call the Walla Walla AVA home are located in the state of Washington.  This means that even if the winery owns vineyards or sources fruit in The Rocks of Milton-Freewater they will not able to utilize that The Rocks of Milton-Freewater AVA on their labels

The comments received by the TTB during the “open comment” period concerning this inability to use The Rocks of Milton-Freewater AVA were deemed valid by the Alcohol and Tobacco Tax and Trade Bureau (TTB) and worthy of consideration.  This means that the TTB acknowledges that the current regulations would require wine that is fully finished in Washington and made primarily from grapes grown within The Rocks District of Milton-Freewater AVA to be labeled with the less specific “Walla Walla Valley” or “Columbia Valley” or “Oregon” appellations of origin.

USDA Map of The Rocks District

.

On February 9, 2015 the TTB created a new proposed rule to address these specific concerns that were raised regarding this new AVA.  This new proposed rule is titled “Use of American Viticulture Area Names as Appellations of Origin on Wine Labels”.

The TTB proposes to amend its regulations to permit the use of American Viticulture area names as appellation of origin on labels for wines that would otherwise quality for the use of the AVA name except the wines have been fully finished in the state adjacent to the state in which the viticultural area is located rather than the state in which the labeled viticultural area is located.

The TTB goes on to note that the purpose of an AVA is to provide consumers with additional information on wines they may purchase by allowing vintners to describe more accurately the origin of the grapes used in the wine.

The TTB does not believe this new ruling will cause consumer confusion since multi-state AVAs allow the wine to be finished in either state.  They believe consumers are aware that appellation of origin is a statement of the origin of grapes used to make the wine and it would not be confusing or misleading if a single state AVA were finished in an adjacent state.

I don’t know if the TTB had any idea of the amount of comments this “fix” to the AVA system would generate, but this proposal opened up an entire flood of opposing views.

During the comment phase there were a total of 41 submissions. Out of these 41 comments there were 16 “For”, 18 “Opposed”, 6 “recommended a change to the proposal” and 1 “suggested an extension of the comment period”.

The “For” comments ranged from “providing consumers better knowledge of the origin of grapes”, “fair competition and accurately reflect origin of wines”, “increase business opportunities”, “where grapes are grown is more important than where wine is finished” and “grape shortages in adjacent states”.

.

.

The “Opposed” comments ranged from “confusion for consumers”, “support for local economy”, “the term ‘adjacent state’ is too broad, “undermines state labeling laws”, “large business will transport more grapes to take advantage of AVA names” and “creates deceptive labeling”.

The comments that “recommended a change to the proposal” felt that the following wording on the proposal –“wines have been fully finished in the state adjacent to the state in which the viticultural area is located rather than the state in which the labeled viticultural area is located” – is too broad and encompassing.  This, the commenter believes, has the potential to dilute current AVA status by transporting grapes across long distances.  They recommended a change to the proposal to include “Wines finished in either state of a multi-state AVA can utilize any Sub-AVA that is nested within this multi-state AVA.”  This would enable the wineries of Washington to utilize The Rocks of Milton-Freewater AVA, but not Willamette Valley AVA.  This in effect would narrow the scope and alleviate many of the concerns raised by the commenters.

Unfortunately, I don’t have an end to this story.  The comment period is now closed and the final ruling by TTB won’t be released until April 2016.  For now though, if you want to find a wine from The Rocks of Milton-Freewater, you will need to search for an Oregon winery.

Post authored by Brenda Audino, CWE. After a long career as a wine buyer with Twin Liquors in Austin, Texas, Brenda has recently moved to Napa, California (lucky!) where she runs the Spirited Grape wine consultancy business. Brenda is a long-time member of SWE and has attended many conferences – be sure to say “hi” at this year’s conference in NOLA!

Are you interested in being a guest blogger or a guest SWEbinar presenter for SWE?  Click here for more information 

Welcome to the World, Fountaingrove District AVA!

Figure 16-13 Sonoma County

One more AVA for Sonoma County!

Last Wednesday – on February 18, 2015 –  the TTB issued a final ruling authorizing the Fountaingrove District Viticultural Area in Sonoma County. The new AVA covers 38,000 acres, of which 500 acres are currently planted to vines.

The AVA is located northeast of the city of Santa Rosa. The name “Fountaingrove” was proven to have a historical connection to the region—and definitely not because it is currently the name of a housing district in the area. It turns out that, in the late 1800s, northern California was something of a haven for religious and utopian experimentation. As such, a gentleman named Thomas Lake Harris, who called himself the leader of the “Brotherhood of the New Life,” established a utopian community in Sonoma County, and named it Fountaingrove. The community thrived for a while, largely due to the success of the Fountain Grove Winery, but was exposed as “scandalous” in 1891, when Alzire Chevallier, a journalist for the San Francisco Chronicle, secretly joined the group and then wrote a scathing article about the group’s “practices.”

As for the new version of the Fountaingrove District – that of Sonoma County’s newest AVA – it stretches somewhat from the Russian River Valley in the west, through Chalk Hill and to the border between Napa and Sonoma. As soon as an official map is released, we’ll update our CSW maps as well.

Welcome to the world, Fountaingrove District AVA!

You can read the pertinent details on the TTB website.

 

 

Following the Rocks: The Making of an AVA

Rocks NewIt seems that new AVAs are popping up all over – from the 11 new AVAs within Paso Robles late last year, to wines being produced using the latest when did that happen AVA.  It led me to wonder: Just what is the process to create a new AVA?

To start my research, I did a quick read of the “Alcohol and Tobacco Tax and Trade Bureau (TTB) American Viticultural Area (AVA) Manual for Petitioners.” Trust me on this – its heavy on the legalese so I read it – so you don’t have to!

Here are the basics:

The Law: The Federal Alcohol Administration Act (FAA Act) authorizes the Secretary of the Treasury to prescribe regulations for the labeling of wine, distilled spirits, and malt beverages.  The FAA Act provides that any such regulations should, among other things, prohibit consumer deception and the use of misleading statements on labels and provide the consumer with adequate information as to the identity and quality of the label product.  This includes the regulations pertaining to the establishment of American Viticultural Areas (AVA) and the use of AVA names on wine labels.

The Definition: As defined by the TTB, an AVA is a distinct grape-growing region having distinguishing features, a name, and a delineated boundary established by the TTB.  The use of an AVA name on a label allows vintners and consumers to attribute a given quality, reputation, or other characteristic of a wine made from grapes grown in a certain area to its geographical origin.

The Steps: Anyone can petition for a new AVA, but there are specific steps and criteria involved.

  • Name Evidence – the proposed name must directly relate to the proposed AVA location, but avoid conflict from similar geographical locations or existing brand names.
  • Boundary Evidence – explain why the boundary of the proposed AVA is drawn the way it is.
  • Distinguishing Features – explain the distinguishing features of the proposed AVA that supports the name and boundary of the AVA.
  • If the proposed AVA is located within an existing AVA, the proposed AVA must identify attributes that are consistent with the existing AVA, but also explain how the proposed AVA is distinct from the existing AVA to warrant recognition as a separate AVA.

The Petition: Once the TTB receives the petition they determine if it meets all the above requirements as well as sufficient evidence to authorize a new AVA. The petition is then published and the public is invited to comment on the proposed AVA.  This period of comment usually lasts about 60 days.  Once closed the TTB takes these comments into consideration prior to the final ruling.

Oregon updated Feb 2015The AVA petitioning and rulemaking process frequently takes multiple years to complete.

So now that we have covered the basics, I wanted to take a closer look at a proposed AVA , The Rocks District of Milton-Freewater and follow its process.

Proposed AVA “The Rocks District of Milton-Freewater”

First a review of the official “Petition to establish The Rocks District of Milton-Freewater.”

The Proposal: The proposed establishment of The Rocks District of Milton-Freewater AVA was first posted on February 26, 2014.  This new proposed AVA encompasses 3770 acres that feature very rocky soils.  The area currently contains approximately 250 acres of vineyards and three wineries.

The Evidence: The Name evidence is covered with “The Rocks District of Milton-Freewater” that locally refers to the cobblestone rich vineyard soils of the Walla Walla River alluvial fan known as “The Rocks.” I found it interesting that not only were publications submitted as evidence, but also numerous internet sources.

The Boundary evidence was devised to enclose the central part of the Walla Walla River alluvial fan that features this unique basalt cobblestone soil.  Within the proposed AVA boundary, the cobblestones appear readily at the surface whereas areas outside the proposed AVA boundary the soil is typically silt loam without cobblestones.

The Distinguishing feature must be the rockiness of the soils.  It is stated that 97% of the ground within the AVA boundary are fist-sized, river-smoothed basalt cobblestones.  These stones stretch down several hundred feet and are so heavy and densely packed that crowbars are needed to plant vines.  Back in 2009 when I was in Walla Walla there was great excitement by the winemakers about the quality of fruit they were getting from “The Rocks”.  The official petition states that the area has been famous for the fruitfulness of it’s stony soils for over 100 years.  Syrah is the star of this new AVA with bold, earthy aromas locally referred to as “The Rocks funk.”  The wines are savory and meaty with additional notes of olive, floral, and mineral.

Since this proposed AVA resides within Walla Walla Valley AVA, the author of the petition had a delicate balance of showing the uniqueness of this proposed AVA while still maintaining its rightful place within the existing AVA.

RocksThe Twist: One aspect of this proposed AVA that stood out; is that it is solely located in Oregon, while Walla Walla Valley AVA is located primarily in Washington with some cross over into Oregon.  This aspect also brought about the most public comments during the AVA petition process.  Since this sub-AVA does not cross the Washington state border only wineries with an Oregon production facility will be able to use “The Rocks” on their labels, even if the winery is located within the larger Walla Walla Valley AVA.

The petition names 19 wine producers that have vineyards within the proposed AVA although only three of these producers have winery facilities within the proposed AVA.  I anticipate more wineries will establish facilities here due to the AVA requirements.

The Verdict: At last the Final Verdict!  The TTB has given the proposed “The Rocks District of Milton-Freewater” AVA approval.  The AVA lies entirely within the Oregon portion of Walla Walla Valley AVA which, in turn, lies within the Columbia Valley AVA.  The TTB filed the ruling on February 6, 2015 and will publish this approval in the Federal Register on February 9. 2015.  The new AVA will become effective 30 days from the published date.  I predict we will soon see some exciting wines using the “The Rocks District of Milton-Freewater AVA” on their label!

Post authored by Brenda Audino, CWE. After a long career as a wine buyer with Twin Liquors in Austin, Texas, Brenda has recently moved to Napa, California (lucky!) where she runs the Spirited Grape wine consultancy business. Brenda is a long-time member of SWE and has attended many conferences – be sure to say “hi” at this year’s conference in NOLA!

Are you interested in being a guest blogger or a guest SWEbinar presenter for SWE?  Click here for more information!

Its Official! The Rocks of Milton-Freewater is (almost) an AVA!

USDA map of the Rocks of Milton-Freewater AVA

USDA map of the Rocks of Milton-Freewater AVA

After a long and winding road to approval, the TTB just today voted to approved Oregon’s 18th AVA, the 3,770-acre “Rocks District of Milton–Freewater” American Viticultural Area.

Located in Umatilla County, Oregon, the new AVA is entirely within the existing Walla Walla Valley AVA, which straddles the Oregon-Washington State border and is, in turn, located entirely within the Columbia Valley AVA.   Known for its rocky soil, the new AVA is located where the Walla Walla River flows out of the foothills of the Blue Mountains on its way to the Walla Walla Valley.

The AVA, which includes part of the town of Milton-Freewater, is located entirely within the state of Oregon – which means that many of the wineries that currently use the grapes of the area are located in Washington State and therefore, according to current laws, might not be able to use the AVA on their labels. How this shakes out is yet to be seen. 

The TTB will publish its final ruling on Monday, February 9th, with the rule (and the AVA) becoming effective on March 11, 2015. To read the final ruling, click here.

Stay tuned for more information!