Welcome to the World, Tip of the Mitt AVA!

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In August of 2015, the TTB received a petition from the Straits Area Grape Growers Association proposing the establishment of the “Tip of the Mitt” AVA on Michigan’s Lower Peninsula. As announced on July 21, 2106, the new Tip of the Mitt AVA has been approved and will be effective as of August 22, 2016.

The 2,760 square mile AVA (American Viticultural Area) is bordered by Grand Traverse Bay, Little Traverse Bay, and Lake Michigan to the west; the Straits of Mackinac to the north; and Lake Huron to the east.  The AVA includes the counties of Charlevoix, Emmet, Cheboygan, Presque Isle, Alpena, and Antrim Counties (or portions thereof).  There are currently 41 commercial vineyards and 8 wineries in the area. There are now just 94 acres of commercial vineyards, although there are plans for an additional 48 acres to be planted in the next few years.  The AVA is not contained within any existing AVAs.

According to the petition, the unique features of the AVA include its climate and soils. The surrounding lakes, straits, and bays provide a moderating effect on the climate, making the area slightly warmer, less prone to freezing temperatures, and with a slightly longer growing season than the areas to the south.

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The soils in the area are comprised mainly of coarse-textured glacial till (a mixture of clay, sand, gravel, and boulders). The soils within the Tip of the Mitt AVA have much higher levels of organic matter and water-retention capacity than those to the south, so one challenge of wine growing in the area is to control moisture accumulation and the vigor of the vine canopy. A positive aspect of the soils within the AVA is that they heat slowly in the spring, which effectively delays bud break until the greatest risk of spring frost has passed

The term “Tip of the Mitt” refers to a common nickname used for the area, referring to the mitten-shaped landmass of Michigan’s Lower Peninsula. (For reference, the mid-eastern region is often identified as “The Thumb.”)

The Tip of the Mitt is the fifth AVA in Michigan. The others include the Lake Shore Michigan AVA, the Leelanau Peninsula AVA, the Old Mission Peninsula AVA, and the Fennville AVA.

Click here to read the TTB documents concerning the establishment of the Tip of the Mitt AVA

Click here for more information on Michigan Wines from the Michigan Grape and Wine Industry Council

Welcome to the World, Lewis-Clark Valley AVA!

The Snake River in Idaho

The Snake River in Idaho

Welcome to the World, Lewis-Clark Valley AVA!

This week the TTB approved a new AVA—the Lewis-Clark Valley AVA. The new American Viticultural Area will become official on May 20, 2016.

The Lewis-Clark AVA surrounds the area where the Clearwater River runs into the Snake River—before the Snake River meets the Columbia on its way to the Pacific Ocean. The new AVA, which overlaps Idaho and Washington State, covers portions of Nez Perce, Lewis, Clearwater, and Latah Counties in northern Idaho and Asotin, Garfield, and Whitman Counties in southeastern Washington.  This is the third AVA for Idaho, and number 14 for Washington State.

The new AVA covers a total of 479 square miles (306,650 acres)—with about 72% located in Idaho and 28% in Washington State. At the present time, the area is home to three bonded wineries as well as 16 commercial vineyards with a total of 81 acres currently planted to vine, with 50 more acres planned in the next few years.

As part of the approval of this new AVA, the boundary of the 11,370,320-acre Columbia Valley AVA was amended and made smaller by approximately 57,020 acres. This move avoids any overlap of the Lewis-Clark Valley AVA with any other existing AVAs.

Clarkson, Washington (to the left) and Lewiston, Idaho (to the right)

Clarkson, Washington (to the left) and Lewiston, Idaho (to the right)

The name of the AVA is derived from Lewiston, Idaho, and Clarkston, Washington—two towns that face each other across the Snake River within the boundaries of the region. These towns were named in honor of the famous explorers, Meriwether Lewis and William Clark, who traveled through this area in the early 1800s.

The topography of the new AVA consists mostly of canyon walls, low plateaus, and bench lands formed by the Snake and Clearwater Rivers. The boundaries of the AVA follow the 1,970 foot (600 meter) contour, with all of the area inside the AVA at an elevation of 1,970 feet or lower. The areas outside of the AVA are significantly cooler and include the Palouse High Prairie to the north, the heavily forested Bitterroot Mountains to the east, the Blue Mountains to the west, and the Craig Mountains (which include the protected area of the Hells Gate State Park) to the south.

There are over 80 different soil types in the area of the new AVA, however, the majority (over 95%) are Mollisols soils—defined as being comprised mainly of decomposed organic matter from the varieties of perennial grasses that grow along the banks of the rivers. The Mollisols soils are mixed with fine-grained, wind-blown particles known as loess soil. The area generally has a thin layer of topsoil due to year of river erosion; this thin layer of topsoil over the bedrock subsurface limits the possible depth of the vine’s roots, thus limiting fertility of the soil—which makes it ideal for wine grapes.

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For more information, see the Lewis-Clark Valley AVA docket on the TTB website.

post authored by Jane A. Nickles…your blog administrator

Are you interested in being a guest blogger or a guest SWEbinar presenter for SWE?  Click here for more information!

 

 

 

“A Glass of Grand Eminent, s’il vous plait”

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Last week the trade board of Burgundy growers and producers (Bourgogne Wine Board—BIVB) announced two new brands—Eminent and Grand Eminent—intended to further define and promote Crémant de Bourgogne.  Crémant de Bourgogne, produced under the standards of the Crémant de Bourgogne AOC, accounts for almost 10% of all the wine produced in Burgundy. In 2015, more than 17 million bottles of Crémant de Bourgogne were sold worldwide—with 32% exported.

The Crémant de Bourgogne AOC will not change, and the standards for this high-quality sparkling wine remain as follows:

  • Allowed grape varieties: Chardonnay, Pinot Blanc, Aligoté, Melon de Bourgogne, Sacy, Pinot Noir, Pinot Gris, Gamay
  • Requirements for assemblage: A minimum of 30% of the final blend must be made up of Chardonnay, Pinot Gris, Pinot Blanc, and Pinot Noir (combined); Gamay is limited to a maximum of 20%
  • The Traditional Method of sparkling wine production must be used (second fermentation in the bottle)
  • Minimum lees aging: 9 months
  • Total aging time before release: Minimum 12 months
  • Minimum 4 atms of pressure
  • Hand harvesting required

In addition to the standards of the AOC, the two new brands—Eminent and Grand Eminent—will have more stringent requirements, including the following:

image via www.bourgogne-wines.com

image via www.bourgogne-wines.com

Crémant de Bourgogne Eminent:

  • Minimum of 24 months aging on the lees

Crémant de Bourgogne Grand Eminent:

  • Only Pinot Noir and Chardonnay grape varieties are allowed, except for rosé versions which may include up to 20% Gamay
  • Minimum of 36 months aging on the lees
  • Brut level sweetness or drier

For more information, see the website of the Bourgogne Wine Board (BIVB)

post authored by Jane A. Nickles…your blog administrator

Are you interested in being a guest blogger or a guest SWEbinar presenter for SWE?  Click here for more information!

Welcome to the World, Los Olivos District AVA!

One of the windmills of Solvang, California

One of the windmills of Solvang, California

Today, the TTB established the approximately 22,820-acre Los Olivos District viticultural area in Santa Barbara County, California. The new AVA, which becomes “official” on February 22, 2016, is wholly located within the Santa Ynez Valley AVA, and is positioned in the area between the Ballard Canyon AVA (to the west) and the Happy Canyon of Santa Barbara AVA (to the east). The towns of Solvang, Los Olivos, Ballard, and Santa Ynez are within the boundaries of the new AVA.

There are currently 47 commercial vineyards and a total of 1,120 acres of vines within the new AVA.  The area is mostly planted to Bordeaux and Rhône varieties, as well as Pinot Noir and Chardonnay. There are 12 bonded wineries in the area, including  the Brander Vineyard,  Beckmen Vineyards, and Roblar Winery.

Fred Brander of Brander Vineyards spearheaded the effort to get the AVA approved, submitting a revised, 26-page petition in March of 2013. According to the petition, the “distinguishing features” of Los Olivos as compared to the surrounding areas include its topography, soils, and climate:

  • Topography: The Los Olivos AVA is mostly flat terrain, with a gentle sloping southward towards the Santa Ynez River. The surrounding area has higher elevations and steeper hills.
  • Climate: The flatter topography of Los Olivos allows the area to have higher amounts of sunshine (due to less fog) and rain (due to the lack of the rain shadow effect that the surrounding areas experience). The region, being 30 miles inland from the ocean, is quite warm duriless influenced by the morning fogs and cooling influence of the coast, allowing Los Olivos to become warm during the day and cool at night.
  • Firestone Vineyards in the new Los Olivos District AVA

    Vineyards in the new Los Olivos District AVA

    Soils: The majority of the soils in the Los Olivos AVA are well-drained alluvial soils, mostly fine sandy loam and clay. The soils of the surrounding areas are less fertile, drain faster, and are of a different soil class.

The petition contains a good deal of information in the “name evidence” section, including a connection with the historic Rancho Los Olivos. Additional name evidence cited includes the historic Hotel Los Olivos (now known as Mattei’s Tavern) , the Los Olivos Grand Hotel (Fess Parker’s Wine Country Inn), the Los Olivos Café and, of course, the connection with the 2004 Academy Award winning movie Sideways.

Click here to access the new AVA’s Docket on the TTB Website.

Post authored by Jane A. Nickles, CWE, CSE, MBA…your blog administrator

Welcome to the World, Eagle Foothills AVA!

Approximate location of the Eagle Foothills AVA

Approximate location of the Eagle Foothills AVA

Welcome to the world, Eagle Foothills AVA!

The Eagle Foothills AVA, which was announced via a notice by the TTB on November 25, 2015, is officially the first AVA to be located entirely within the State of Idaho, effective today—December 28th, 2015.

While serious students of wine will note that Idaho already has an AVA within its boundaries—the large  Snake River Valley AVA—a portion of that AVA is shared with the state of Oregon. The Eagle Foothills AVA is the first AVA Idaho can claim solely for itself.

The new AVA, located entirely within the Snake River Valley AVA, is spread across approximately 50,000 acres of land. Tucked up against the eastern edge of the Snake River Valley AVA, the southern border is located approximately 25 miles north/northwest of Boise, Idaho’s capital city. The new AVA encompasses the area between the towns of Eagle (to the south) and Emmett (to the north) in Gem and Ada counties.

A main feature of the Eagle Foohthills AVA is its proximity to Prospect Peak, a mountain in the Snake River Range that reaches over 4,800 feet in elevation. The hills that form the best vineyard areas in the AVA are south-facing slopes that enjoy afternoon sunshine coupled with evening shade.

The Snake River hear the Idaho/Oregon border

The Snake River near the Idaho/Oregon border

The climate is cool overall, thanks in part to the elevation, along with the down-sloping winds coming off the mountains and foothills. These combine to make the climate in the Eagle Peak AVA significantly cooler than the surrounding area. The degree days at 3 Horse Ranch Vineyard (currently the only winery operating in the new AVA) average  2,418—making this a Region I area according to the Winkler Scale.

There are currently just over 70 acres planted to vine, with a total of 16 vineyards in the area. There are plans for more than 450 additional planted acres in the near future. Grapes planted in the area include Merlot, Cabernet Franc, Malbec, Petit Verdot, Syrah, Grenache, Mourvèdre, Pinot Gris, Chardonnay, Viognier, Roussanne, and Sauvignon Blanc.

The establishment of the Eagle Foothills AVA is a credit to Martha Cunningham, co-owner (along with her husband, Gary) of 3 Horse Ranch Vineyard. The Cunninghams bought their ranch and began planting grapes nearly two decades ago. A few years ago, Martha happened to read a suitability analysis written by Dr. Greg Jones of Southern Oregon University for the Idaho Wine Commission. She realized the area in the Eagle Foothills had a unique terroir, and with the help of Dr. Jones and Dr. Clyde Northup (of Boise State University) filed the original AVA Petition in February of 2013.

The Eagle Foothills AVA is the fourth new AVA to be established in 2015. Do you know the other three?

Post authored by Jane A. Nickles, CWE, CSE – your blog administrator

References:

Connecting the Bubbles: The Méthode Marlborough

image via: http://www.methodemarlborough.com/

image via: http://www.methodemarlborough.com/

The most successful people in the wine industry, whether they are conference speakers, teachers, or salespeople, are skilled at drawing connections and parallels within the world of wine.  Tying regions, styles, history, and current events together is thought provoking and shows a deeper understanding of the world around us.

On the surface, this post is about the newish Méthode Marlborough; however, the subject also brings into play the greater world of sparkling wine world, as well as the on-going debate of New World vs Old World.

The Méthode Marlborough is a society, created in September 2013, in order to promote the high-quality Traditional Method sparkling wines produced in Marlborough. The requirements for a Mèthod Marlborough sparkling wine include:

  • Produced using 100% Marlborough grapes
  • Made in Marlborough and exclusively produced using the Traditional Method of sparkling wine production
  • Made using the traditional Champagne varieties of Chardonnay, Pinot Noir, and Pinot Meunier
  • Aged in the bottle, on the lees, for a minimum of 18 months

There are currently 10 producers that are making this style of wine and have joined the club:

  • Allan Scott
  • Cloudy Bay Vineyards
  • Hunter’s Wines
  • Johanneshof Cellars
  • Lion
  • Nautilus Estate
  • No. 1 Family Estate
  • Spy Valley Winery
  • Summerhouse Wine Company
  • Tohu Wines
photo via: http://www.no1familyestate.co.nz/

photo via: http://www.no1familyestate.co.nz/

These wines are just now beginning to show up on store shelves. The first-ever Méthode Marlborough sparkler to be released was No. 1 Family Estate’s Assemblé, which was sabered in celebration on August 14th 2015.

It is perhaps fitting that No. 1 Family Estate, owned by Daniel Le Brun, was the first winery to release. Le Brun is, after all, part of a Champenois family, and has produced this style of Traditional Method sparkling wine from the three Champagne grapes in Marlborough since the winery was established in 1999.

This is impressive coming from a region that specializes in – and stakes its reputation on – Sauvignon Blanc. In fact, 77% of all the vineyards in Marlborough grow Sauvignon Blanc, and some of it is used to create delightful (if, admittedly, simple) Charmat method sparkling wines.

As lovely as these Charmat method sparkling wines are, it is just this type of wine from which the Méthode Marlborough producers are trying to distance themselves. South Africa was the first new world region to recognize the need to differentiate their quality sparkling wines, and, in 1992, created the Cap Classique Producers Association. However, Cap Classique rules are a bit less stringent that those of the Méthode Marlborough is attempting to do: Cap Classique can come from anywhere in the large, diverse Western Cape Geographical Unit, the lees-aging requirement is only 12 months, and they allow the use of Sauvignon Blanc and Chenin Blanc in addition to Chardonnay and Pinot Noir.

image via: http://www.kimcrawfordwines.com/us

image via: http://www.kimcrawfordwines.com/us

Perhaps – and this is where the “Old World/New World” aspect of this discussion begins – a set of Old World-style quality controls is ever more important in a category of wine where the production methods can be elusive, the grapes in the blend are a mystery, and vintages are rarely discussed or disclosed. Time spent on the lees, which is a major component of a finished sparkling wine’s flavor, is also not discussed. Essentially, we’re missing the what, where, when, and why of the wine. (Thankfully, the who is published on the label.)

Controls such as these are built into the production standards of the DOCs and the AOCs of the Old World, so the customer at least has a good idea of what they are getting in the bottle, and adherence to their standards is mandatory if the producer wants to use their “stamp of approval” on the label. However, in the case of New World producers bonding together for a marketing and consumer-driven end, admission to the club is voluntary.  As such, there will always be “rebels” who refuse to join – perhaps because they believe their brand is stronger that of the association – such as Kim Crawford’s “Fizz,” produced using the Traditional Method from Chardonnay and Pinot Noir.

The topic brings up many questions. Will these New World quality alliances that imitate Old World appellations will stand the test of time.  How much do we rely on the Canadian VQA or the San Rafael DOC in Mendoza over individual brands? Will more regions around the world band together to “guarantee” quality in the nebulous world of sparkling wine?  (I’m keeping my eye on England, Brazil, and Tasmania.)

We wait with curious minds and palates as the ten producers of Méthode Marlborough captivate our attention – and we promise to bring the bubbles, no matter what.

For more information:

MarkPost authored by Mark Rashap, CWE. Mark has, over the past ten years, been in the wine world in a number of capacities including studying wine management in Buenos Aires, being an assistant winemaker at Nota Bene Cellars in Washington State, founding his own wine brokerage, and working for Texas-based retail giant Spec’s as an educator for the staff and public.

In August of 2015, Mark joined the team of the Society of Wine Educators as Marketing Coordinator to foster wine education across the country.

 

 

 

 

 

 

A New PGI – Ratafia de Champagne!

http://www.champagne-courtillier.com

photo via: http://www.champagne-courtillier.com

Quick! If you are a CSW, tell me – what is Pineau des Charentes? If you are a CSS, answer me this: What is Pommeau de Normandie?

The answer to both questions is: a sweet, fortified, wine-based beverage, typically referred to in the European Union as a Vin de Liqueur.*

Now, here’s my next question: What is Ratafia de Champagne?

Answer: A Vin de Liqueur, produced in the Champagne region that – after an 800-year history of production – just received its first-even PGI status as of August 27, 2015. Bottles of Ratafia de Champagne, alternatively known as Ratafia Champenois, will be eligible for PGI status as of the 2016 release.

The new PGI is actually part of a larger project, begun back in June of 2014 when a group representing distillers, wine growers, and wine producers in the Champagne region created an organization known as the “Association of Producers of Spirits of the Champagne Geographical Indication” (Boissons Spiritueuses Champenoises). Among the goals of the group was to obtain PGI status for Marc de Champagne, Fine de Champagne, and Ratafia de Champagne. PGI status was obtained for Marc de Champagne in January 2015; the PGI for Fine de Champagne was approved in February 2015.

The regulations for Ratafia de Champagne PGI specify that the product is produced using the three main grapes of the Champagne region – Pinot Noir, Pinot Meunier, and Chardonnay. The juice that will be fortified and made into Ratafia is pressed after the juice to be used in the area’s famous sparkling wine is pressed – during the first part of the final – or rebèche – pressing.  The juice is then fortified with grape-based brandy of the region, which is also produced from the rebèche juice.  Production of Ratafia de Champagne will be limited to 15 million bottles – about 6% of the total output of the AOC – per year.

*More specifically, Pineau des Charentes is a Vin de Liqueur produced in the Cognac (Charentes) region of France, from must freshly pressed from the allowed grapes of the region. The must is fortified with Cognac, and the resulting beverage – at 16–22% alcohol by volume – is aged for at least 18 months, with a minimum of 12 in oak.  Being produced from unfermented must, Pineau des Charentes can also be classified as a mistelle.

*Pommeau, also technically a mistelle, is made in the Calvados region with unfermented apple juice, fortified with one-year-old Calvados. The resulting mixture, which has 16-18% alcohol by volume, is then aged in oak barrels for a minimum of 14 months.

Post authored by Jane A. Nickles – your blog administrator!

 

And the Grand Award Goes to…Cristina Mariani-May of Banfi Vintners!

Christina Mariani-May accepts SWE's Grand Award on behalf of Banfi Vintners

Cristina Mariani-May accepts SWE’s Grand Award on behalf of Banfi Vintners

As part of the Society of Wine Educator’s 39th Annual Conference held in New Orleans, the Society’s Annual Grand Award was presented to Cristina Mariani-May of Banfi Vintners. Ms. Mariani-May is the youngest daughter of John F. Mariani, Junior. Together with her cousin James Mariani, she currently serves as the co-CEO of Banfi Vinters, and represents the third generation of family leadership in the company founded by their grandfather, John Mariani, Sr.

Granted annually to a deserving wine industry leader for lifetime achievement, the prestigious “Grand Award” has in the past been presented to such wine luminaries as Robert Mondavi, Sandro Boscaini, Jancis Robinson, Warren Winiarski, Carol Meredith, and Mike Grgich, among others.

“The Society of Wine Educators is proud to present Cristina Mariani May, as the co-CEO of Banfi Vintners and its public representative, with the SWE Grand Award for 2015,” said Edward Korry, CHE, CSS, CWE, President, Board of Directors, Society of Wine Educators. “Banfi Vintners has been and is a model for wine education worldwide in terms of its commitment, outreach, and generosity.”

Banfi Vintners was founded in 1919 by John F. Mariani, Sr., who named the company after his Aunt Teodolina Banfi. Mariani’s sons John, Jr. and Harry expanded the company’s Italian import portfolio to Germany, Switzerland, and France starting in the mid-1950s, before introducing the immensely popular Riunite Lambrusco, which has topped the imported red wine category over the past four decades.

In 1978, the Mariani family founded Castello Banfi in Montalcino, Tuscany, Italy’s most honored estate and the inspiration for a renaissance in Tuscan winemaking, and in 1988, began working with the family leadership of Concha y Toro, catapulting that brand to its own leadership position and introducing Americans to Chilean wine.

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Castello Banfi is internationally acclaimed for its clonal research to improve upon the region’s historical Brunello di Montalcino, and making premier quality wines that are low in sulfites and histamines. It was the first winery in the world to be awarded international recognition for exceptional environmental, ethical, and social responsibility (ISO 14001 and SA8000) as well as an international leader in customer satisfaction (ISO 9001:2000).

Encouraged by their success in business, the Mariani family established the Banfi Foundation and from its earnings contributes to leading national charities and higher education through scholarships, fellowships and grants-in-aid. To promote greater knowledge of the fine wines of Europe and the US, the Foundation has endowed the Banfi Chair of Wine Education at Cornell University and provided funding for a Chair of Economics at Colgate University themed to the American economy and the importance of the free enterprise system. In addition, each year the Foundation provides scholarships for students at select hospitality and business colleges to travel to Italy for seminars on that nation’s wine and food culture.

Barbera goes Solo in new Nizza DOCG

Nizza map via: http://www.viniastimonferrato.it/en/the-wines/barbera-dasti/general-notes.html

Nizza map via: http://www.viniastimonferrato.it/en/the-wines/barbera-dasti/general-notes.html

Today we have a guest post from Mark Rashap, CWE…

It’s time for Nizza Barbera to take its rightful place in center stage!

Effective as of the 2014 harvest, the consortium that oversees wine laws for Asti and the Monferrato Hills in Piedmont promoted Nizza Monferrato and 18 surrounding villages (comuni) from a mere subzone of the Barbera d’Asti DOCG to a DOCG of their own: the autonomous Nizza DOCG.  This promotion deserves particular attention from the wine community because it highlights the evolution of many European wine appellations, as well as Italy’s insistence to snub its nose at the EU’s DOP.

The most obvious marker of the Nizza DOCG is that all the grapes must be grown within a delineated geographic zone, which was already established, along with Tinella and Colli Astiani, as a subzone of Barbera d’Asti DOCG Superiore    The new DOCG gets a bit particular, however, as every vineyard destined for the Nizza DOCG must be registered with the Consortium and tout particular soils and exposures.  Vines must be entirely estate, planted on the slopes of hills facing south-east to south-west. The required density is at least 4,000 vines per hectare, and harvest must be done entirely by hand.   This limits the total vineyard acreage of the DOCG to 250 ha (620 acres) – roughly the total area of Chateau Margaux.

In the winery, there are additional controls in place to ensure quality and to differentiate the Nizza DOCG from the greater Barbera d’Asti DOCG.  Perhaps most importantly, Nizza must be 100% Barbera compared to the 90% for Barbera d’Asti.  Yields are capped at 3.1 tons per acre, and there is a minimum ageing of 18 months (6 in barrel) before the wine is released to market.  Finally, there is an organoleptic and laboratory analysis to make sure the finished wine has met the standards put forth by the Consortium. An interesting facet of this analysis that the minimum requirement of 26 g/L “dry extract.”

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If you don’t place importance on minutiae, then the take-home is that Piedmont is dedicated to making some serious Barbera. Furthermore, it adds to the modern trend that “controlled” regions in Europe are tightening their quality standards, and promoting sub-regions to higher categories when – perhaps – their neighbors have suffered from over-production or unscrupulous producers.  Other examples of this trend include Chianti Classico’s addition of the Gran Selezione category of quality, and the breakup of the Coteaux de Languedoc into individual AOC’s (blog post to come).

In the case of Nizza, if the year or producer’s bounty is not up to par, then the wine can be de-classified to Barbera d’Asti DOCG, Monferrato Rosso DOC, Piemonte Barbera DOC, or Piemonte Rosso DOC, thus allowing the image of Nizza to stay intact.

We also must be amused by Italy’s complete rejection of the EU’s Denominazione di Origene Protetta terminology because there is no means of distinguishing between the DOC and DOCG tiers.  As we know, with the re-organization of the EU’s agricultural standards, it was left open for individual producer-countries the two systems of nomenclature. Italy was thus allowed to continue to apply for new DOCGs – as is apparent with Nizza – the newest, and the 74th.  Perhaps…Tinella and Colli Astiani will be next?

For more information:

Big Controversy over Little Rocks at the TTB

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Today we have a guest blog from Brenda Audino, CWE, who brings us up-to-date on the latest controversy at the TTB!

This is a follow-up to the blog “Oregon, Washington, and the AVA Shuffle: It’s Complicated”.  As noted, the newly created appellation “The Rocks of Milton-Freewater” created some controversy. The controversy is not about the validity of the appellation itself – just about everyone agrees that “The Rocks” is a unique region. The controversy arises in who amongst the wineries will ultimately be able to use this new AVA on their wine labels.

Here is a refresher regarding the Rocks of Milton-Freewater AVA: it is a sub-AVA nested within the larger multi-state Walla Walla Valley AVA, which is also nested within the much larger multi-state Columbia Valley AVA.  The Rocks of Milton-Freewater AVA resides solely within the borders of Oregon, while the larger multi-state AVAs are predominately in Washington State while crossing over the border into Oregon.  The controversy with this new AVA is that since it is entirely within the borders of Oregon, wineries must also be in Oregon in order to use the AVA on a wine label.  Most wineries who call the Walla Walla AVA home are located in the state of Washington.  This means that even if the winery owns vineyards or sources fruit in The Rocks of Milton-Freewater they will not able to utilize that The Rocks of Milton-Freewater AVA on their labels

The comments received by the TTB during the “open comment” period concerning this inability to use The Rocks of Milton-Freewater AVA were deemed valid by the Alcohol and Tobacco Tax and Trade Bureau (TTB) and worthy of consideration.  This means that the TTB acknowledges that the current regulations would require wine that is fully finished in Washington and made primarily from grapes grown within The Rocks District of Milton-Freewater AVA to be labeled with the less specific “Walla Walla Valley” or “Columbia Valley” or “Oregon” appellations of origin.

USDA Map of The Rocks District

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On February 9, 2015 the TTB created a new proposed rule to address these specific concerns that were raised regarding this new AVA.  This new proposed rule is titled “Use of American Viticulture Area Names as Appellations of Origin on Wine Labels”.

The TTB proposes to amend its regulations to permit the use of American Viticulture area names as appellation of origin on labels for wines that would otherwise quality for the use of the AVA name except the wines have been fully finished in the state adjacent to the state in which the viticultural area is located rather than the state in which the labeled viticultural area is located.

The TTB goes on to note that the purpose of an AVA is to provide consumers with additional information on wines they may purchase by allowing vintners to describe more accurately the origin of the grapes used in the wine.

The TTB does not believe this new ruling will cause consumer confusion since multi-state AVAs allow the wine to be finished in either state.  They believe consumers are aware that appellation of origin is a statement of the origin of grapes used to make the wine and it would not be confusing or misleading if a single state AVA were finished in an adjacent state.

I don’t know if the TTB had any idea of the amount of comments this “fix” to the AVA system would generate, but this proposal opened up an entire flood of opposing views.

During the comment phase there were a total of 41 submissions. Out of these 41 comments there were 16 “For”, 18 “Opposed”, 6 “recommended a change to the proposal” and 1 “suggested an extension of the comment period”.

The “For” comments ranged from “providing consumers better knowledge of the origin of grapes”, “fair competition and accurately reflect origin of wines”, “increase business opportunities”, “where grapes are grown is more important than where wine is finished” and “grape shortages in adjacent states”.

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The “Opposed” comments ranged from “confusion for consumers”, “support for local economy”, “the term ‘adjacent state’ is too broad, “undermines state labeling laws”, “large business will transport more grapes to take advantage of AVA names” and “creates deceptive labeling”.

The comments that “recommended a change to the proposal” felt that the following wording on the proposal –“wines have been fully finished in the state adjacent to the state in which the viticultural area is located rather than the state in which the labeled viticultural area is located” – is too broad and encompassing.  This, the commenter believes, has the potential to dilute current AVA status by transporting grapes across long distances.  They recommended a change to the proposal to include “Wines finished in either state of a multi-state AVA can utilize any Sub-AVA that is nested within this multi-state AVA.”  This would enable the wineries of Washington to utilize The Rocks of Milton-Freewater AVA, but not Willamette Valley AVA.  This in effect would narrow the scope and alleviate many of the concerns raised by the commenters.

Unfortunately, I don’t have an end to this story.  The comment period is now closed and the final ruling by TTB won’t be released until April 2016.  For now though, if you want to find a wine from The Rocks of Milton-Freewater, you will need to search for an Oregon winery.

Post authored by Brenda Audino, CWE. After a long career as a wine buyer with Twin Liquors in Austin, Texas, Brenda has recently moved to Napa, California (lucky!) where she runs the Spirited Grape wine consultancy business. Brenda is a long-time member of SWE and has attended many conferences – be sure to say “hi” at this year’s conference in NOLA!

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